Director of Marketing
Current Openings: Indianapolis, IN (Castleton area)
Description: The Director of Marketing is responsible for creating and implementing the marketing plan and executing on tactical communications, advertising, and social media to capitalize on market opportunities and generate awareness and demand for our services.
Director of Marketing will need to build a creative, integrated, multi-channel marketing plan that builds brand awareness and reputation, provides a steady flow of enrollment inquiries, and measures the return on marketing plan investments. The ideal candidate will be self-motivated, resourceful, technically savvy, and have impeccable communication and leadership skills.
The Director of Marketing should help achieve our business goals through building strong marketing campaigns.
Develop a comprehensive marketing plan
Implement plan with assistance of executive team
Manage the creation of all marketing and advertising materials
Manage outside vendors
Manage social media sites and their continuous messaging
Be accountable for measuring effectiveness of marketing campaigns
Contribute to the enhancement of our Customer Relationship Management processes
Perform market segmentation, targeting & positioning for the markets that we serve
Work directly with the Director of Enrollment to ensure conversion of potential clients
Liaison with potential community partners
Analyze and develop online/offline search engine optimization process; advertising, public relations, social media, and community
Develop and oversee the company’s social media plan and implementation
Maintain knowledge of marketing trends, developments, and best practices
Marketing Concepts Proficiency
Social Media Branding and Management
Bachelor’s Degree in Marketing or Relevant Degree
Minimum of 5 years marketing experience
Minimum of 5 years computer and marketing software experience
Minimum of 5 years of social media marketing experience
Special needs/autism industry experience, preferred
Website management experience (Squarespace would be a plus)
Must pass a full criminal background check
Medical, dental, vision, life insurance, voluntary life, and AD&D insurance
Paid holidays, flex days and vacation days
401(k) plan with employer match
Employee assistance program
To apply, please submit your online application, along with your resume.
We are an Equal Opportunity Employer and encourage all applicants.